Welcome! I'm Antoinette Jacobs, the Founder of TruNumbers

With over two decades of experience as a strategic bookkeeper and a registered BAS agent, underpinned by my Accounting degree, I bring a wealth of knowledge and genuine passion to support small and medium businesses. My journey in finance began 24 years ago in South Africa, eventually leading my family and me to the stunning landscapes of Western Australia.

What truly sets me apart isn't just my extensive bookkeeping background across various industries, but my firsthand experience as a business owner. Beyond running my bookkeeping practice, I spent two years as co-owner of a trades business with my husband. There, I not only managed the books but also got my hands dirty "on the tools." This invaluable experience gave me deep, personal understanding of the dedication, triumphs, and everyday hurdles that come with pouring your heart and soul into your own venture.

Having walked in your shoes, I'm committed to being more than someone who balances your books. I'm your partner, dedicated to understanding your unique business needs and working collaboratively to help you reach your goals. I provide more than just bookkeeping services - I deliver insights and strategies that contribute to your overall success.

Let's work together to unlock your business's full potential